Planet Fitness Appoints Dorvin Lively As New Chief Financial Officer

Her deep knowledge of the brand and marketing expertise has significantly attributed to the awareness of the Planet Fitness brand as the national player it is today. According to Pierre LeComte, Managing Director at strategic equity firm TSG Consumer Partners LLC, “On behalf of TSG, we are excited to welcome the new additions to Planet Fitness and congratulate those promoted to new roles within the company.

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