Bedscales Pitches Fitness Tech That Works While You Sleep

Prepare to work your ass off while paying attention to “scientifically validated metrics” such as force, velocity, volume load, and explosive strength. Push isn’t designed for dilettantes–it’s for professional athletes and their coaches . It looks the part, too: The wide black armband is designed to stay put on a bicep or thigh without slipping around, and the device itself is large and rugged. Sure, it kind of looks like a prop from an Axe body spray ad, but it sends a clear message: Push isn’t a fragile piece of jewelry-esque tech you have to baby like your iPhone. It’s there to take a beating. “The industrial design is intentionally bold and aggressive,” says Michael Lovas, Push’s chief design officer. “We are not specifically targeting men, rather we are targeting a type of person–someone who is gritty, tough, and wants results.” But while Push is designed and priced like a DIY consumer gadget, it isn’t meant to replace a coach or personal trainer, Lovas says. On the contrary: The device tracks so many technical-sounding workout variables (and generates “beautifully visualized graphs [of] goals and progress,” Lovas adds), it might be a bit much to make sense of on your own. “A lot of coaches and trainers only have Excel spreadsheets to count on at the moment,” Lovas says. Push is robust enough to track an entire locker room’s worth of athletes, but for a certain kind of image-conscious amateur gym-goer, the mere presence of a “professional-grade” fitness tracker on his or her arm might become a desirable signal unto itself–as in, Look how seriously I work out. “We designed it with crossover appeal in mind,” Lovas says.

Prices at Planet Fitness are extremely affordable. New members pay an enrollment fee and then just $10 a month.

The Wi-Fi-equipped central device uploads the data generated by its scales to the Bedscales site, where that data is processed with “algorithms developed through years of research [to] extract precise measures of when and how well the user slept,” per the startup. This process has been validated “against polysomnographic studies in a university sleep laboratorythe gold standard in sleep measurement,” according to Bedscales, and enables the company to offer specific advice and encouragement on how to get healthier and sleep better over time. While daily updates are nice, Bedscales makes it clear that the real value of its system is in logging a user’s weight and sleep patterns over the long haul. “Bedscales users immediately discover how their sleep and weight interact with exercise, lifestyle choices, and the environmental characteristics of their bedroom. These insights grow more valuable over time as subtle correlations and long-term trends emerge.

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